When it comes to styling, we’ve always believed you shouldn’t have to sacrifice comfort for control. As a grooming conscious professional, your hair needs to stay put all day, yet feel touchable, not stiff. That’s why we developed our Shepherds Clay and Herdsman Cement formulas which have become the number one barber brand in the state of Texas: they give you the strong hold you expect, without that dreaded “crunch” that makes your hair sound like sandpaper when you run your hand through it.
Understanding Hold vs. Crunch: The Basics
Most traditional clays and gels rely on high levels of waxes or polymers. They lock strands in place, but they also lock out movement and flexibility. You end up with a helmet like feel. In contrast, true flexible hold products use a balanced combination of film formers (like PVP) and natural waxes. This lets your hair move naturally, while still keeping your style intact under pressure.
Why Traditional Styling Products Fall Short
If you’ve ever dealt with flakes, stiffness, or a dry, straw like finish, you know the frustration. Many products overdo it with harsh polymers or heavy silicones that build up over time. That ends up making you shampoo more often and who has time for that? According to Allure, ingredient buildup is one of the top reasons men switch products mid week rather than sticking with a routine that’s supposed to simplify their mornings.¹
How Our Formulas Deliver Flexible Hold
We combined kaolin and bentonite clays with beeswax and ceresin to create a base that grips hair without sacrificing softness. Then we added argan oil and hydrogenated castor oil to prevent drying. The result is a texture that molds easily and sets with a matte finish no shine, no stiffness. You can restyle your hair throughout the day without reapplying product.
Key Ingredients That Make the Difference
- Kaolin & Bentonite: Offer natural texture and hold without the harshness of synthetic polymers.
- Beeswax & Ceresin: Provide structure, yet break down naturally when you wash.
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Argan Oil: Keeps hair hydrated from root to tip, so it never feels brittle.
These ingredients work together to lock your look in place while preserving that “just left the barbershop” softness.
Real World Performance: From Office to After Hours
As someone who’s tested every formula at the shop, we can tell you that what works under fluorescent lights might not survive after a pint at the pub. That’s why we put our clays through multiple stress tests including humidity trials and all day wear. You get consistent hold from your morning meeting to your evening plans, without the sticky aftermath of a traditional gel.
Styling Tips for a Natural Finish
- Start with Dry or Slightly Damp Hair: Too wet, and the clay won’t grab, too dry, and it can feel gritty.
- Warm It Up: Rub a small amount between your palms until it feels creamy.
- Apply Evenly: Work from roots to ends, focusing on areas that need the most control.
- Use a Comb for Definition: Comb through for a sleek look, or finger style for texture.
- Rework Throughout the Day: A quick rub of your hands reshapes the style no need for extra product.
By following these simple steps, you’ll maximize that perfect balance of hold and flexibility.
Conclusion
Our mission has always been to craft products that understand the demands of modern professionals, strong enough to last the day, gentle enough to feel natural. "The Hold You Want, Without the Crunch You Hate" isn’t just a tagline it’s the guiding principle behind every batch of Shepherds Clay and Herdsman Cement we make. Ready to experience it for yourself?
Sources:
¹ “Why Your Styling Products Are Failing You,” Allure, https://www.allure.com/story/hair-product-build-up-explained
